New York, June 18: The Performance Marketing Association (PMA), the affiliate marketing industry’s global trade association, today released its Industry Study 2025, revealing exceptional growth in the U.S. affiliate marketing sector. The study shows that affiliate marketing spending increased by 49.8% from $9.1 billion in...
I am pleased to announce that the Performance Marketing Association will be releasing the results of its 2025 U.S. Performance Marketing Industry Study on June 18, 2025. Sign up now! Join us on LinkedIn for a live webinar outlining the purpose, process, and top-level results...
Earlier this month the PMA Publisher Recruitment Council hosted a webinar to share their latest challenges and successes in managing affiliate programs. That video is now available for replay (Linkedin and YouTube) Key Takeways Subnetworks provide opportunities such as access to media publications and influencers. A key challenge...
The PMA is excited to be relaunching our Retailer and Merchant Council! This council is specifically for retailers to discuss issues they face in their affiliate marketing programs. Leading this council will be Wade Tonkin. If you are a PMA member retailer interested in getting...
Earlier this year, the PMA released a revised whitepaper entitled "How Attribution Models Affect an Affiliate Program." As the conversations about attribution have continued across the organization and the industry as a whole, the PMA Councils have continued to take up the issue. The PMA...